A guide for families in Crosby, Waterloo and Blundellsands who have started to wonder whether someone they love could benefit from a little extra help at home. Written honestly, without pressure, from experience.
On Crosby Beach, one hundred cast-iron figures stand facing the sea. They have been there since 2005, and they have become as much a part of this community as the streets behind them. Locals call them the Iron Men. Residents walk past them in the morning, stop to look when the tide is changing, photograph them with grandchildren. They are Crosby’s thing, and Crosby is quietly proud of them.
That sense of local pride — the awareness of living somewhere with its own distinct identity, separate from Liverpool to the south and different from the quieter coastal villages to the north — runs through the whole of Crosby and its neighbourhoods. Waterloo’s high street. Blundellsands’ residential calm. The community that has formed around all of it over generations.
This page is for families in Crosby who have started to notice that someone they love is finding daily life a little harder than it was, and who are wondering whether a small amount of practical support might make a significant difference.
The signs are rarely dramatic. They arrive quietly, often over months, and families notice them on visits or hear them in phone calls — a slightly different quality to a parent’s voice, a house that is not quite as ordered as it always was, a routine that has simplified in ways that were not there before.
Perhaps the weekly shop on Crosby Road or along the Waterloo high street that used to be a regular outing has become less consistent. Perhaps meals have simplified. Perhaps the walk to the beach, which was once part of the week, has quietly stopped. Perhaps there is more time spent indoors, less engagement with the neighbourhood, a gradual retreat from the life that surrounded the home rather than happening inside it.
These things matter. Not because each one signals a crisis, but because together they suggest that the balance has shifted — and that a small amount of the right support, put in place now, would make a genuine difference to how long that balance holds.
Most families who call us are not yet certain what they need. They know something has changed and they want to talk it through. That is exactly the right starting point.
The question families almost always ask too late is: should we have done something sooner?
The answer, more often than not, is yes — not because earlier help would have prevented what came later, but because it would have given everyone more time. Time to find the right person. Time to introduce them gradually. Time for an older adult to become comfortable with a helper while they were still well enough to enjoy the relationship, rather than simply need it.
Home help works best when it is introduced as a natural, gradual addition to the week — not as an emergency response. The relationship between a client and a regular helper takes time to develop into something genuinely useful. That time is only available if the conversation happens early enough.
A first conversation with us is not a commitment. It is a chance to think out loud with people who know how this works, who can help you understand whether home help is appropriate, and who will tell you honestly if they believe something different is needed.
Home help does not replace independence. It protects the conditions that make independence possible. For older residents of Crosby and its neighbourhoods who want to remain in the homes they know — close to the beach, close to the community that has shaped their lives — the right support keeps that possible for longer.
If something in this page has felt familiar, picking up the phone is the sensible next step. One conversation. No obligation.
Crosby is bigger than it feels. Its three main neighbourhoods — Crosby village, Waterloo and Blundellsands — each have their own character, but they share the same orientation: towards the sea, towards the beach, towards the particular quality of life that comes from living on this stretch of the Merseyside coast.
The Iron Men on the beach have become a landmark for the whole area, but long-term residents have their own relationship with this place that goes deeper than any single landmark. The routes that their feet know without thinking. The neighbours who have been part of the same street for decades. The morning walk that has been the same morning walk for years. These are the things that make Crosby feel like home in a specific, irreplaceable way.
For older adults in Crosby, the desire to remain here — in the home they know, near the beach, within the neighbourhood they have been part of for years — is almost universal. What gradually threatens that is not any single thing, but the accumulation of small practical difficulties that, left unaddressed, shift the balance.
Home help, delivered consistently by someone who becomes genuinely known to the client, holds that balance. It keeps the meals being cooked, the shopping being done, the appointments being attended, the house being maintained. It keeps the week working. And when the week works, everything else remains possible.
We cover all of Crosby including Waterloo and Blundellsands within L23. If you are unsure whether your road falls within our area, please call us and we will confirm immediately.
Select Home Care Services was founded by three registered nurses based in nearby Formby. They built the service they would have chosen for their own mothers — and they remain personally involved in every client relationship. When you call, one of them answers.

With years of hands-on care experience in residential and community settings, Anita brings practical knowledge and quiet authority to everything we do. A mother of eight, she understands family life from the inside — the weight of responsibility, the importance of trust, and what it means to invite someone into a home that matters.

A qualified Registered Nurse, Natalie ensures every aspect of our service is safe, considered and clinically informed. Her professional framework gives families genuine confidence — knowing nursing expertise underpins everything, even when the tasks themselves are practical.

Nicola’s nursing career has always been defined by attention to the whole person — not just the presenting need, but the emotional experience and sense of identity. She ensures every client feels genuinely heard, valued and cared for.
These are two distinct things, and families should not be expected to arrive already knowing the difference.
Regulated personal care — bathing, dressing, toileting, medication administration — requires CQC registration. Select Home Care Services is not a CQC-registered provider and does not carry out these tasks.
What we provide is practical, social and domestic support: meals, shopping, housekeeping, companionship, appointment accompaniment, digital help, welfare check-in calls, post-hospital recovery support and respite for family carers.
If regulated care is what is needed, we will say so clearly and help you find appropriate provision. We would rather be honest about this than overstate what we offer.
We do not provide
Bathing & washingDressingToiletingMedication administrationNursing treatmentWe do provide
CompanionshipMeal preparationShopping & errandsLight housekeepingAppointment accompanimentDigital supportPost-hospital supportWelfare check-in callsRespite for family carersHome help and regulated personal care often work comfortably alongside each other. We are experienced in supporting clients who receive personal care from a separate provider and home help from us.
£33 per hour. Every service. No exceptions.
No registration fees · No hidden costs · No minimum commitment · No long-term contracts
If you have a question not answered here, please call us on 01704 333 188. We are always happy to talk without any pressure.
See All QuestionsNo paperwork. No assessment. No commitment of any kind. One of our founders will answer, listen carefully, and give you an honest view of whether home help is what is needed.
Some families call us having thought about it for a day. Others have been sitting with the question for months. Either is fine. The conversation will be the same: unhurried, honest and without any pressure.
If we are not the right fit, we will say so — and do what we can to point you in the right direction.